MLB Spring Training
Our relationship with Major League Baseball has spanned over 30 years and every project is a joy to work on. We were asked to develop themes for the 2017 Spring Training branding. After presenting three strong approaches, MLB selected the Camp Batterton theme. The theme’s key criteria are anticipation, camaraderie, friendship, challenges & skills. Play well gentelmen!
Theme: Camp Batterton | Spring Training Primary Mark | Cactus & Grapefruit League Marks
Ball Club City Tags | Uniform Patches | Base Mark | On Field Marks



Primary Spring Training Marks

Secondary Spring Training Marks

League Specific Marks

Grapefruit League City Tags

Cactus League City Tags

Spring Training Background Art

Spring Training Pattern Art
