Front House

This proposed naming and brand strategy was for a firm that educates and trains food service professionals. The naming strategy clearly identifies the training (front of house) while the icons illustrate the four primary disciplines taught; service, table settings, food and wine. Students would be awarded an apron pin upon successfully mastering each discipline.

The descriptor "Blue Ribbon Etiquette Education" is distinct, clear and elegant while the brand palette and design are clean and refined - like their graduates. 

Brand Design | Certification Pin Design | Collateral Materials | Merchandise